Context / Clinic Challenge
Most patients own more than one pair of shoes — yet their orthotics typically live in just one.
When orthotics are left behind in running shoes or work footwear, patients spend much of their day without therapeutic support, limiting the overall impact of their treatment.
Clinicians often see excellent results fade simply because patients aren’t wearing their orthotics consistently.
At the same time, clinics face a sales barrier: when offered at full price, only a small percentage of patients invest in a second pair.
The challenge:
How can clinics improve treatment outcomes without compromising patient accessibility?
Cryos Solution
Cryos helps clinics implement a “Second Pair Program” that benefits both the patient and the practice.
We can leverage our digital design process to reprint your orthotic file and deliver a perfectly identical second (or third!) pair.
By recommending an identical second pair of orthotics, clinics can:
- Ensure continuous treatment, regardless of which shoes patients wear
- Enhance long-term results by maximizing wear time
- Offer greater convenience and simplify patients’ daily routines
From a business perspective, Cryos supports clinics in developing flexible pricing strategies that encourage adoption.
Reducing the price of the second pair creates a more attractive, accessible offer, leading to higher patient uptake — and ultimately, stronger treatment adherence.
Results for the Clinic
Clinics that adopt Cryos’ Second Pair Program report:
- Significant increase in patient compliance (wearing orthotics more consistently)
- Better treatment outcomes due to constant biomechanical support
- Higher conversion rates when the second pair is offered at a reduced price
In essence, every second pair sold amplifies the clinical success of the practice.
Key Data (Based on Clinic Trends)
- When clinics reduced the price of a second pair, uptake increased to as much as 25%.
- Up to 2× higher patient compliance with full-time orthotic use making your orthotic treatment more effective.
Conclusion / Value for the Clinic–Lab Relationship
Providing patients with an identical second pair simplifies their daily lives, enhances treatment effectiveness, and strengthens loyalty to the clinic.
For practitioners, it’s a simple way to enhance patient outcomes in an accessable way.